“For the past seven years, Wargaming has worked hard to establish itself as an industry leader in publishing games within the free-to-play area,” said Vladimir Makarychev, Head of Wargaming Alliance. We are excited to collaborate with the creators of the globally successful World of Tanks in bringing Total War: ARENA to gamers.” “The partnership with Wargaming Alliance is a perfect match of proven strategy gaming brands. The free-to-play market is an exciting new opportunity for the franchise and in the last year we have seen great potential with Total War: ARENA,” said Tim Heaton, Studio Director at Creative Assembly. “For more than a decade, the Total War franchise has been the standard-bearer of strategy gaming thanks to its trademark gameplay and a focus on authenticity. Working with Wargaming, a market leader in the free-to-play space, and by utilizing their extensive experience and expertise in this area, SEGA is confident that Total War: ARENA will become the worldwide hit it deserves to be.” “This strategic partnership with Wargaming, to release Total War: ARENA as the first game on the Wargaming Alliance platform, presents a unique opportunity for Creative Assembly’s eagerly anticipated creation to realize its full potential. “SEGA is constantly exploring ways in which its diverse range of IPs can be brought to a wider gaming audience,” said Jurgen Post, President and COO at SEGA Europe. Creative Assembly’s expertise, combined with Wargaming’s proven track-record in the free-to-play market, makes Total War: ARENA the perfect fit for Wargaming Alliance.
Total War: ARENA, developed by Creative Assembly, brings those franchise tenets into the world of free-to-play gaming by blending the series’ trademark strategic experiences with intense 10-vs-10 player battles.
Total War, one of the key pillars of the SEGA business, is one of the most successful and influential strategy franchises of all time, mixing massive battles with deep tactical and strategic elements. Wargaming Alliance is dedicated to providing third-party publishers and developers the tools, resources and platform to enter the highly competitive free-to-play gaming market along with access to Wargaming’s substantial subscriber base of over 100 million gamers.
Wargaming, SEGA and Creative Assembly announced today a new strategic partnership that will see Total War: ARENA published worldwide¹ as the first title released by the newly created publishing label, Wargaming Alliance. New publishing label Wargaming Alliance to see free-to-play title, Total War: ARENA as first release
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